Executive profile

Background

Amr Mohsen is a business leader and digital strategist with over two decades of experience in marketing, business development and digital transformation across the MENA region.

Born in 1982 and a graduate of the Faculty of Mass Communication, Cairo University, he built a career that combines strategic thinking with a deep understanding of media, technology and operations.

He holds certifications from Microsoft, Google and international institutions, adding technical depth to his work in digital systems, analytics and communication platforms.

Amr has advised tens of companies across travel, software, retail and real estate, helping leadership teams restructure marketing, refine business models and lead transformation with clarity and discipline.

Role
Founder & CEO of EGYdesigner
Core disciplines
Marketing strategy, business development, SaaS ecosystems, digital transformation
Regions
MENA-focused with international exposure
Leadership philosophy

Approach

Behind each company, product and advisory engagement lies a consistent way of thinking about systems, growth and long-term value.

Amr’s work is based on the idea that strong organizations are built on systems rather than isolated wins. The goal is always to create structures that support clear decisions, resilient execution and scalable growth over time.

Every digital initiative is anchored in business logic, measurable outcomes and user experience — ensuring technology serves strategy, not the other way around.

“A strong organization is not defined by a single campaign or product, but by the systems that allow it to grow, adapt and operate with clarity over time.”
Timeline

A career in motion

A strategic journey spanning two decades of building companies, platforms and digital transformation initiatives.

2004

Foundation of career

Begins professional journey in marketing and communication after graduating from the Faculty of Mass Communication, Cairo University.

2004–2010

Early experience & market insight

Works across travel, retail and software — building expertise in media, branding and digital communication, while earning certifications from Microsoft, Google and international institutes.

2010–2015

Strategic consulting

Expands into business development and digital transformation consulting, supporting companies in modernizing systems and refining operational structures.

2015

EGYdesigner established

Founds EGYdesigner as a multidisciplinary company combining marketing, design, technology and product development.

2016–2019

Growth & expansion

EGYdesigner evolves into a multi‑service platform, handling projects in travel, real estate, retail and technology.

2019

International exposure intensifies

Accelerates global business exploration with repeated visits to markets such as Dubai, Saudi Arabia, China, Malaysia, Hong Kong, Indonesia and Jordan.

2020

Digital products vision

Begins conceptualizing a portfolio of digital platforms designed to support regional digital transformation.

2021–2024

Launch of platforms

Launches 140Mall.com, AppointRoll.com, mySMSlogin.com, webQweb.com, LeeTAG.com, Alllinks.one and IWNTA.com — forming a growing SaaS ecosystem.

2024–Present

Ecosystem building

Continues to expand platforms, refine architectures and advise companies on strategy, growth and digital transformation.

Global exposure

A perspective shaped by markets worldwide

Amr’s strategic thinking is informed by ongoing engagement with global business hubs, not by theory alone.

His work and exploration regularly take him to cities such as Dubai, Riyadh, Jeddah, Hong Kong, Shanghai, Kuala Lumpur, Jakarta and Amman — observing market behavior, technological adoption and shifts in consumer expectation.

This exposure is part of a deliberate effort to remain close to the realities shaping modern business and to bring that insight into the companies and platforms he builds.